🟢2002 Vintage YSL Yves Saint Laurent M7 EDT #22471 100ml/3.3oz First formula!

!

Welcome to Guardian of the Fragrances,

Where vintage memories are preserved under my guardianship.

Follow the scent trail, visit my eBay shop, and step into the complete collection.

Setting the standard for service excellence since ©2004

Confirmed

-Authentic. 

-Properly stored.

-Well preserved.

See images of listing hardware & weigh-in photo's.

Hardware details & weigh-in's never lie!

Due to the personal nature of my products; 

I offer a 30-day money back guarantee! 

Absolutely NO re-stocking fee - I'll even pay for return shipping for USA! 

High-confidence worry-free shopping & Hassle-free refunds.

I stand behind all of my fragrances & guarantee authenticity.  

Depending on how item comes back to me within that 30 days, final refund may vary.

Please email me with any further questions regarding refunds.

All refund disclosures only pertain to my USA customers,

Please contact eBay with any international refund inquiries.

Guardian of the Fragrances proudly presents...

Yves Saint Laurent

**2002 Oud beast - first formula LAUNCH batch!

M7 | for men | Eau de toilette

100 ml. / 3.3 fl. oz. | NEW | +Original packaging!

Early 2000's Y2K Classic / Retro / Vaulted / Vintage formula!

24 year maturation = Highly advanced maceration!

Stronger, richer, & scientifically blended to perfection by time.

The unregulated early 2000's Agarwood rich formula!

(See end of listing regarding IFRA reformulations)

**2002 Neuilly Cedex batch #: 22471 ('2' = 2002)

The holy grail red glass - 4 ingredient 2002 launch year formula!

**Please note:

Vintage YSL batch codes either don't populate OR repeat every 10 years. 

Same batch sites claim this is 2022 - Incorrect!

The first number of the batch validates the last number of the year; '2' = 200'2'.

Batch year expertly skip traced to 2002 per not only the rare 'Neuilly Cedex' era of M7 But also the red ambered glass product (turned clear glass with back amber colored sticker in later releases). 

The absolute earliest of YSL M7 releases had this amber glass presentation style. 

Some additional identifiers to date this listing;

-The short 4 ingredient listing on back of the box. 

(Perfumery was mandated to have more longer ingredient listings in 2005).

-The *absent* PAO (Period after O) symbol.

(Mandated on the bottom of product stickers / packaging in 2005).

These 4 identifiers would place this listing in 2002 and no later.

That means this is an ultra rare LAUNCH YEAR batch of M7. 

WOW!

Send me an email if you have more questions regarding my dating process.

Satisfaction guaranteed or your money back if purchased within the USA!

Thanks guardian followers!

-Nathan | GOTF

I'm proud to present BACK to my shop,

The OG launch era - 2002 LAUNCH year batch - first formula - deep vintage - short ingredient - Y2K early 2000's - Neuilly Cedex era - pre IFRA regulations - red ambered glass - Ambery oud loaded - more potent

 Yves Saint Laurent M7 Eau de Toilette!

If you know - you know!

Just in time for Breezy summers & the Autumn months ahead is this iconic warm woody masterpiece.

Historically known as the very FIRST mainstream oud fragrance for men & composed by the iconic Tom Ford under the S-tier brand of Yves Saint Laurent - the reputation of this holy grail discontinued fragrance proceeds itself.

Listing features the ultra rare and legendary very FIRST formula of M7 Edt; praised as being more potent, richer, deeper, with more oud in the scent throw due to a higher budget in the earliest launch formulas while promoting the product as well as this formula being prior to the 2010's IFRA regulations on stronger base note fixatives.

A polarizing unique woody fragrance that is difficult to put into words, you won't smell anything this impressive in a designer woody cologne. The top notes are a Mandarin orange & a sweet cherried wood, an old school woody fragrance throw, classy, a bit dirty, a bit complex, an undeniable daring oud note, all the while being warm, fuzzy, ambery, comforting. YSL M7 is a cashmere blanket that smells of aged woods. Super lush, warm, smooth, soft. This is no ultra harsh masculine fragrance. This is an absolute masterpiece fragrance. Something this high quality is only found in private collections & niche brands of today.

Even if this were to be re-released to the market; the materials from the vintage formulas are just not possible to find anymore or are banned by IFRA, OR are just too expensive for the brand to resource. We now are in the modern day where regulations, and greed come over passion and the art of perfumery. IFRA regulations are mainly to blame for such low quality modern fragrances. These mandates swept though designer brands slowly in the 2010's then faster and more intensely later in the decade. Everything natural at this point is deemed an irritant by IFRA and now synthetic notes are the new normal.

All these IFRA mandates and budget cuts results in modern iterations of M7 that receive no emotional response to them, aren't comforting, and feel thinned out in recent formulations. Seeing as designer prices continue to rise as quality decreases, it's becoming pointless investing into them and worth more investing into vintage formulas from trusted vintage resellers. It has gotten so bad now that its hard to hide regulations from the public. Customers aren't happy with modern fragrances and are embracing vintage formulations, due to IFRA regulations designer brands are unable to do anything to please customer demands other than pretend there isn't a difference.

All these IFRA mandates and budget cuts results in a modern M7 formulas that are less rich and natural smelling, not as strong, not as elegant, and thinned out in recent formulations. Seeing as designer prices continue to rise as quality decreases, it's becoming pointless investing into them unless you invest in vintage from trusted vendors such as myself. 

The first formula featured in listing is richest of all the M7 formulas, praised for its strength and projection in its original formula. The stunning scent throw of Mandarin orange, bergamot, rosemary, agarwood / oud, vetiver, amber, and musk simmers of hours leaving a warm glowing scent throw. First formula of YSL M7 is absolutely niche quality and classically masculine.

This deep vintage macerated, pre-IFRA regulated listing impressively has the richness & performance of a modern day EDT Intense / EDP. This vintage fragrance exemplifies a vintage time capsule in more ways than one. An Alberto Morillas & Jacques Cavallier Belletrud masterpiece in its original envisioned artistic expression. A pre-IFRA formula that is regulation free & in the artists original vision with the best quality materials strength & performance.

Whether this be different standards to what an 'EDT' was back in the day or the heavier natural oud ingredients - either way - what a concoction! Once you go from smelling modern to smelling this formula there is a complete understanding as to why this is one of the best selling designer oud colognes of all time.

The holy grail niche quality DNA from Yves Saint Laurent in the uttermost exquisite quality prior to harsh regulations, ingredient mandates, and budget cuts. An iconic YSL fragrance DNA now HEAVILY reformulated in modern day. This is the original, richest, best quality, and longest lasting YSL M7.

Those that remember the original will confirm how addictive & hypnotic this was.

The original formula only had a short 5 year production before IFRA regulations began in the late 2000's.

The mastery of the bitter citrus, herbaceous rosemary, earthy vetiver, warm amber, and mysterious oud is unique in men's designer perfumery. At the same time, there is something so modest about it where it invites you in and doesn't command attention.

The longevity of the first formula outshines all formulas in existence,

A soft alluring scent that boasts a stunning smoky oudy simmer.

There is no getting better than Yves Saint Laurent in their pre-IFRA regulation era.

8-10-12 hour + performance.

(Fair pricing disclosure)

As of the third quarter of 2026;

100 ml. / 3.3 fl. oz. deep vintage early 2000's YVES SAIT LAURENT M7 EDT listings are currently selling steady on eBay for $499.99.

A TOP SHELF, S-tier, niche quality, vintage designer collectible from the golden era of perfumery!

Selling the same quantity and holy grail formula - listing features a 2002 LAUNCH batch of M7 for fair vintage value with FREE shipping & a goodie bag of extras!

(See pink note).

+ FREE complimentary gift of your choice!

After your purchase; I will email you with a list of available choices & you choose your gift :).

Due to buzz words that automatically flag my listings - I will confirm your gift option via email so be on the lookout for it. The gift of your choice relates to the category of your order. After you chose your gift, it will be placed in a 'goodie bag' with some additional surprises. 

A rare collectible vintage purchase with free gifts in one order!

WOW!

Official verified glowing review(s) from happy buyers who purchased vintage

YVES SAIT LAURENT M7 EDT

from Guardian of the Fragrances!

"Excellent seller, fast delivery A++++++++"

2002 Vintage YSL Yves Saint Laurent M7 EDT #23251 100ml/3.3oz First formula (#176928473200)

-f98h2003

(ALL ABOUT YVES SAIT LAURENT M7 EDT)

Wardrobe category is!;

2002 Y2K Autumn date night style,

Relaxed jeans, polo shirt, & leather jacket mandatory!

Up for buy it now is the nostalgic deep vintage Yves Saint Laurent M7 Eau de Toilette.

The admiration of this 24 year old oud fragrance still mystifies the fragrance community. 

Over 2.5 decades later; this fragrance brings nostalgia to many as it is just one of those classic woody fragrances from the Y2K era that will never be forgotten.

History was made in 2002 with what is known as the very first mainstream oud designer cologne for men, 

with the '7' in the M7 name alluding to the 'seventh' men's cologne from the brand of Yves Saint Laurent. YSL M7 was composed by the kings of perfumery Alberto Morillas & Jacques Cavallier. M7 launched under the creative control of the legendary Tom Ford when he was at YSL.

With all this hype - what could go wrong!?

Unfortunately at the time when M7 first hit the shelves - it was a polarizing experience - too polarizing.

The daring niche and uncompromised scent profile of cherry-cola, amber, labdanum, myrrh, and smoky oud did not fit the current trends at the time. With the early 2000's being a decade of futuristic excitement, bright colors, and energy, the public just wasn't quite ready to appreciate the beauty of this uniquely dark woody cozy fragrance. 

Now over 25 years later with niche, private collection, and unique fragrance DNA's trending on the modern design market; YSL M7 is COVETED by vintage fragrance collectors for that EXACT uniqueness, polarization, and daring smoky oud notes that was once not understood by the public. 

This warm intriguing oud fragrance creates mystery and allure with elements of fruits, herbal rosemary, grassy vetiver, warm cozy amber, resins, & a mass pleasing smoky oud that envelops the wearer and draw others into you. YSL sought out to creating a scent that is as a dark as it is mass pleasing with citrus, herbs, and warm cozy date night amber wrapped up into its DNA. An aromatic, herbal, fresh, creamy, woody masterpiece.

Niche in nature yet mainstream mass friendly designer wrapped into one.

A memorable warm oud fragrance with vintage Yves Saint Laurent quality that is super special, mass pleasing, with stronger oud & base notes prior to regulations. This woody oud scent is utterly addictive. 

A Y2K 2000's masterpiece so memorable and one of a kind.

Unfortunately,

Around 2008, YSL was sold to another production company & a reformulation by the production company was ordered; removing the heavier components, lowering performance and shifting focus away from the oud note and more toward a sweeter, lighter amber.

Newer formulations of Yves Saint Laurent M7 are flatter, weaker, & synthetic and shift away from what made it so unique in the first place. Endangered ingredient restrictions, Modern IFRA bans, and budget setbacks prevent this from being what it was prior. The original formula was a richer, more natural smelling, & luxurious - something YSL is unable to do now due to a multitude of reasons. 

Now,

Nothing on the shelves today compares to the first vintage formulation. Modern formulas are a shadow of their former selves with modern formulas built weak in a EDC/EDT concentration. It's impossible to make a deeper heavier natural smelling fragrance of naturals WITHOUT the naturals - & all designer brands continue to prove this by releasing their laughable modern formulas. With the original formula only being distributed for a short time, 

nothing is more of a vintage collectors status symbol than YSL M7!

Fortunately,

At Guardian of the Fragrances, it is my mission to 'undo' all that, take you back into past by offering fragrances from their golden eras, & most of all offer passion & transparency in everything I do.

With me, you get a selection of unalerted, well preserved, authentic, relics from the past in their original intended vision of quality, & strength. 

With my passion in the art of perfumery, natural based ingredients, & a distain for all organizational overreach regulation & mandates; I make it my passion & joy to bring well preserved, authentic, & superior collectible formulas to my shop to share with the world.

With that said I bring you vintage Yves Saint Laurent M7 Eau de Toilette.

This is truly a must have collectible & store staple with Guardian of the Fragrances & I am proud to present it to my store.

Launch year:

2002

Flanker to:

Original release

Perfumer(s):

Alberto Morillas & Jacques Cavallier Belletrud 

Presentation Designer(s):

Tom Ford & Doug Lloyd 

Regional Influence:

French Perfumery

Crafted, Classic, clever, decadent, elegant, powdery, floral, refined, restrained, rich, romantic

Color Family: 

Brown scent

Fragrance temperature:

Warming scent

Scent style: 

Citrus-herbal & ambered oud wood

Mood / Season / Time/ Occasion: 

Bright, masculine, mysterious, alluring, warm / Spring, summer, fall / All day / Casual, office, formal, date, signature smoky warm oud scent

Fragrance composition:

Top: Cherry, Mandarin orange, bergamot, rosemary

Mid: Labdanum, myrrh, mandragora

Base: Amber, musk, vetiver, Agarwood / Oud

(SPECIFIC LISTING DETAILS - WHAT YOU ARE BUYING)

Batch code : 22471

Formula: First formula

Batch year: 2002 ('2' = 200'2') - ULTRA RARE launch year batch!

Identifiers to date the listing: Listing properly skip traced to 2002 per 'NEUILLY CEDEX' era production, short ingredients on box (Long ingredients mandated in 2005), absent PAO (Period after O symbol) mandated on cosmetics in 2005, the red amber glass presentation (later releases had a transparent white glass with amber colored sticker on back of the product), and of course the richer agarwood / Oud-y profile of the scent itself pre-IFRA regulations!

I research extensively spending days-months-years of personal research as a vintage perfume hobbyist & passionate fragrance seller only to bring you nothing but accurate details & the most helpful information to make your final purchase. 

Send me an email if you have additional questions about my dating process.

THE TRUTH ABOUT BATCH WEBSITES - THEY GAS LIGHT YOU:

Vintage fragrances are well known to give errors on batch code sites to place the year. Vintage batch codes are either absent, will commonly have no result on batch websites, OR repeat every 8-10 years and mislabel the timeline. 

As a Revenue protection investigator & quality appraiser for 15 years in my previous career; these quirks are what attracted me to research listings by means product features, distributer history, zip codes, formula color, overall label information, and lastly the scent itself for accurate transparency - at least far more accurate than a shifty batch site.

Vintage formula grade: 

A+++

Number of ingredients: 4 (Seen on vintage box)

Designer brand Tier: YSL is Top-tier of designer fragrance brands, right up there with the Dior & Chanel - with vintage eras of YSL held to even higher standards and quality; closer to a niche / private collection quality prior to IFRA regulations on this already high-end brand.

Maceration time: 24 years! Incredible.

STAND out nuances: Bright Mandarin orange, an herbal rosemary, grassy vetiver, warm amber, and ultra masculine daring musky oud wood throw that doesn't quit! Hot coals on a campfire - stunning!

Performs as / concentration rating: A modern day EDT Intense - that rindy mandarin peel, and musky oud just simmers for hours and doesn't quit!

Authentic?: Yes

Properly stored?: Yes

Well preserved?: Yes

Sour notes?: Nope!

Life of the fragrance?: 8-10-12 hour + strength/ silage.

Why this formula?: 

-Formula now discontinued, & no longer available - what you see today on shelves is a money grab.

-Rich in naturals, quality, strength, & better base fixatives prior to European IFRA bans.

- Performance relative to a modern EDP concentration - concentrated ml. means less applications.

-24 years of maceration preserved in its dark box sitting in a dark cabinet - allowing its ingredients to blend and mature for an enhanced, smoother, more complex, and longer lasting scent.

Presentation condition grade: 

A-

New product?: Yes

Listing age: 24 years

Original packaging included?: Yes

Cosmetic Flaws: Foundation, glass, metal neck and hardware is completely mint, plastic cap has some general brush masks on it, packaging is in good condition with vintage charms. Nothing obscene to mention. See images for transparency.

Hardware & Cap condition: Hardware is mint, plastic cap has general brush marks - nothing too bad.

Bottom product sticker & batch code: Bottom sticker mint - batch code legible and batch legible & properly dated to 2002.

Glass chips: None

Scuffs: None

Cracks: None

Not included: Original cellophane.

PLEASE NOTE:

-100 ml. / 3.3 fl. oz. product is a new with original packaging. No cellophane included.

-Product and box has noticeable vintage charms but is overall in excellent condition with nothing obscene to mention. See images for transparency.

-Batch sites will not correctly date this product, expert skip tracing correctly places this in 2002 due to packaging style, production quirks, and scent itself.

-Listing is 100 pct authentic, properly stored, well preserved, & suited to personal taste & memory.

-Satisfaction guaranteed of your money back within 30 days purchased within the USA.

-With a 1-3-day time to curate your order & using USPS Ground Advantage shipping as a standard shipping option (estimated by USPS within 2-5 business days); all US customers should anticipate a maximum of *10 days* to receive your order. Please contact me if you are in a 'must have by this day' situation and I'd be happy to discuss your options!

Please be aware of these quirks prior to purchase.

(COLLECTOR 1 ON 1 - FINAL THOUGHTS)

This retired exclusive YSL M7 first formula just keeps getting more rare as we move farther into the 2020's & into a generation of more severe IFRA regulations making it impossible the YSL brand will make this again with the original richness & potent oud notes.

This ultra rare M7 formula had a brief 5 year production in the early 2000's & just keeps getting more rare.

Allow me to emphasize how rare this formula is now and will be in the future.

Just holding and this observing this product, you feel feel its vintage charm.

Listing looks looks fresh from the factory in 2002 so it is a time capsule from 24 years ago.

Great collector's piece!

Over 2.5 decades of maceration, pre-IFRA regulations, with vintage YSL quality, and potent oud results in a performance that resembles a modern niche EDT INTENSE / EDP fragrance. That means overall less applications - and a longer life out of this precious listing. Literally 2-3 applications and you're good.

Concentrated macerated vintage formula means less applications - and more life out of this 100 ml. / 3.3 fl. oz. product.

Decent price for a collector to own this iconic original well preserved formulation!

Fair price per ml. to own this fragrance collectible from the most credible and trustworthy vintage fragrance seller on eBay.

Experience the original formulation of M7 - it's well worth it.

Iconic grail 2002 formula  - ✓

Free shipping within the USA - ✓

Bonus gift on top of it - ✓

No going wrong with this one!

Listing comes from my own private collection.

This is a hard sell - from one vintage fragrance collector to another - you know the inner battle.

Grab it before I change my mind.

This historic vintage formula is a long-lasting investment in your personal grooming arsenal, ensuring that you'll always be prepared to make an enduring impact. 

Mailing details:

Packages purchased within the USA will be shipped FREE USPS MAIL.

Tracking & 'Signature required' deliveries included in US orders at no extra cost.

(International shipping prices are auto-calculated at the end based geographical location & will be shipped 

USPS Priority mail international).

✅WHY YOU SHOULD PURCHASE THROUGH GUARDIAN OF THE FRAGRANCES & NOT OTHER VENDORS…

✓ Gold standard service

Highly praised vintage fragrance vendor & longtime eBay member since 2004! Over 20 years of reliable gold standard service with satisfied customers leaving literal paragraphs on their positive feedback ratings. Your positive experience with me comes before the profit I make in my shop - & my enthusiastic service & money back guarantee surely reflects that. There's a deep sense of accomplishment that comes with being of purpose for your community. Allow me the opportunity to provide this to you & be your lifelong fragrance vendor.

✓ FREE extra goodies with purchase

Other sellers send you the item you paid for with a sad invoice slip - feels so cold & impersonal. I go beyond that with sending you a goodie bag with purchase to make your fragrance investment more worthwhile. YOU even chose the free gift! A hand written thank you note for supporting my shop included. All items in my shop are accurately & fairly priced to reflect the value of the vintage fragrance. Special goodie bag/bonus gift are never factored into the pricing. It's truly a thank you gift.

✓ One-category shop

I’m not selling a mess of random various thrift items that I know nothing about. At Guardian of the Fragrances; you are shopping at a niche shop that specializes solely on discontinued perfumery formulations. ‘One category shops’ provide customers with a unique shopping experience that is backed with knowledge & experience within that category. By selling one category items; it shows I have a deep passion in what I am selling. Buying from fine-tuned one category shops makes all the difference & in result a rewarding shopping experience. That seller who has listed some sneakers, baseball cards, hoodies, & that cologne you want - he may know its authentic & well preserved, OR he may not. 

✓ Revenue protection process

With over a decade of professional Revenue Protection expertise investigating fraud & theft for my state of WI utility provider; all vintage fragrances in my shop are expertly authenticated. Examples of the process include batch searches, listing dating, differentiating formula differences, production quirk studies, hardware chks, product & cap weigh-ins, how long the performance lasts & the quality of that experience, ect. Anything that falls into my hands that doesn't pass this process never reaches my shop.

✓ Quality appraisal process

I am college board certified in the state of WI in Sales & Design with over 20+ years of professional experience in appraising personal property & products. At Guardian of the Fragrances; rest assured I am expertly skilled in determining whether your vintage formula has been well preserved. I value revenue protection process & quality appraisal in my shop to gain customer trust & I am on a mission to not disappoint you. 

✓ Mutual perfumery hobbyist & collector

I myself am a vintage fragrance hobbyist & collector. In fact, many listings come from my own personal collection after years of collecting back-up products as a hobby. As a hobbyist myself, I know exactly what my shoppers are looking for & what is sorely lacking in this sector. Studying & shopping for rare fragrances for my own collection has taught me our population is no where close to being fragrance experts. It's an art only a small population sees, and an exotic language only a few speaks. You even go on a forum discussion with hobbyist's & there's more questions than answers. The community needs my help. At Guardian of the Fragrances - I have those answers for you. I am here to give you common-sense truths that Designer brands & retails hold back from us. In fact it was poor aloof information provided to the public about fragrances that gave me the drive to launch my business in the first place.

Why should you spend SO much on a fragrance?

(I know you are pondering this if you are new to all this).

 ✅UNLOCKS STORED MEMORIES IN THE BRAINS HIPPOCAMPUS

Fragrances have an olfactory fingerprint. The brain is so intelligently designed - that it stores a fragrance DNA's composition precisely to the very last ingredient utilized at that time. Smell a modern formula & see what happens - your brain gets low key upset. 

Only that special formula composed 10-20-30-40 years ago is the key to unlock vivid feelings of nostalgia. 

✅BETTER QUALITY, INGREDIENTS, PERFORMANCE, & CREATIVITY

Made in times prior to culture regulations, production politics, corporate greed, & making man made chemicals for profit; you get the authentic formula(s) the perfumery artist(s) intended from that time resulting in more naturals, less synthetic/cheap aroma chemicals, richer compositions, bolder presence, more layers/less linear, & made in times where smoking was indoors- you get NUCLEAR performance.

✅SMELL BETTER & OR HIGHER QUALITY THEN OTHER MEN AROUND YOU.

In a mass society unaware of vintage fragrances - you will absolutely without a doubt outshine whatever they are wearing. Gain respect, stand out, be the most attractive smelling in the room. In general this is what makes the male gender so enthralled with colognes but vintage amplifies this to the next level. Stop endless influencer searches seeing if something modern performs - just buy vintage.

✅INVEST MORE IN VINTAGE TO SPEND LESS OVER TIME ON MODERN

Vintage fragrances are stronger & need less applications due to concentration. It's not a coincidence they are removing oils in colognes nowadays - they don't want us to know how weakened they are. Many collectors go niche to escape low quality fragrances when designer vintage is their solution.  Beautiful mass pleasing DNA's in the best quality & strength possible. The best way to go forward in perfumery is to go backwards.

If you buy a vintage - a product that would have lasted you a year is now lasting you over 2+ years. Think about it- you are going from essentially a modern day EDC (Modern edt) to a powerful parfum strength niche smelling formula. Once you go vintage it's illogical to go back.

✅VINTAGE FRAGRANCES ARE AN INVESTMENT THAT *INCREASE* IN VALUE

Due to the mass, devoted, & awakening population of the vintage fragrance community; vintage fragrances are a collectible commodity matching similar value in precious paintings, antiques, jewelry, gemstones, diamonds, & gold! Vintage fragrances are an investment, this listing will be MORE in 2-5-10-15 years. This is my favorite thing about being a collector; my purchase investments lack buyers remorse on as I am buying an investment for the future/ & or discreet savings to liquidate as needed. It's as easy to trade fragrances for cash as it is to liquidate your cash for gold.

✅OVERALL ENHANCEMENT OF THE ATTRIBUTES BELOW VS BUYING MODERN FORMULAS

✓Positive mood enhancer

✓Confidence booster

✓Alluring attractiveness

✓Triggers memories

✓Aromatherapy

✓Makes you more attractive

✓Enduring impact

✓Describes your personality

✓Attract other people

(Reformulation talk...)

Unfortunately,

 In a modern era's effort to make the small allergen pool of the population safe for the bigger masses 

(essentially a 'Safe than sorry' approach for everyone);

Harsh fragrance regulations came into effect within the last 20 years in the EU (United Nations) where nearly all fragrances are still composed.

The SCCS (Scientific Committee on Consumer Safety), IFRA (International Fragrance Association) & the ECHA (European Chemicals Agency) came together together to ban many precious naturals, & unique aroma chemicals due to potential irritant concerns in a small pool of the population.

Every year it seems another ingredient is banned as these chemical giants are auditing & banning aroma materials for simply having slight reactions due to sensitivities. To ban something from a total population when said ingredient reacts negatively to only a small group of that population is an unnecessary overreach. 

To play nice & to still get credibility for selling 'Safe' fragrances; all Designer perfumery brands have submitted to these giants for EU support of their product(s).

Between 2010-2022;

The EU has now banned over 2,000 ingredients in the beauty & fragrance business.

This massive ingredient ban in beauty products is more than any other world region in history!

In comparison, the United States has banned only 17 ingredients from beauty products made in the USA.

Unfortunately for fragrance enthusiasts, a VERY small pct of designers make their fragrances in America.

By 2030; the EEB (European Environmental Bureau) anticipates over 5,000-7,000 ingredients to be banned in total.

Rules, reformulations, synthetic ingredients, cost-cutting, & keeping up with modern scent trends have weakened performance of modern favorites from the past. This is not a theory or paranoia, this is becoming more evident in the fragrance community since the rise of fragrance communities & fragrance Vloggers coming together to compare their findings.

 Since this confirmation of industries now releasing overly regulated, synthetic, & weakened modern formulas of classic fragrances, beloved vintage fragrance formulas are now highly sought after by collectors or simply average shoppers that just want to reunite with their signature fragrance in its original and true form.

Many are so accustomed to newer compositions they have no idea what they are not experiencing.

Vintage EDT formulas are well known to perform with higher concentrations equal to a modern Eau de Parfum or Parfum. Newer formulations of the modern age are said to perform somewhere between an Eau de cologne & Eau de toilette with lower quality, more synthetics, & average performance.

DET Vs. DPG:

A chemist in Germany did a gas chromatogram composition on a vintage fragrance & it's modern day formula.

 It was found that companies utilized a solvent Diethyl Phthalate (DET) on the vintage formula; which was known to have a stronger bonding fixative effect on what it touches. Modern day formulas now have Dipropylene Glycol (DPG).

DPG is commonly utilized in LIGHTLY fragrance'd shampoos while DET on the other hand is still in potent home fragrances. Home fragrance companies don't utilize DPG as the fragrance would immediately leave the base! 

Makes you think - "Why would I spend 100 dollars on a fragrance with DPG & no DET?"

2010's Oakmoss ban:

By far one of the most controversial & damaging IFRA regulations was the ban of natural Oakmoss. 

This popular natural ingredient has been in every legendary cologne for the past 50 years. All of those classics are now utilized with weaker synthetics. 

Since Oakmoss is a base note & has lasting fixative effects, modern fragrances now don't perform well without it.

2022 Lilial ban:

& if you thought your top / mid notes were safe. You're wrong. 

In 2021, The Scientific committee on consumer safety (SCCS) & the European Chemicals Agency (ECHA) banned the note of lilial due to sensitive reactions. (That's it?). They simply stated "It may sometimes act as an allergen." 

Lilial was a common note in modern perfumery. 

With Lilial being a synthetic aromatic soapy aldehyde;  it gave it's fragrance a sweet yet refreshing intense floral green odor. No other aroma chemical has yet to produce the same effects.

Fragrance shelf-life lies:

 One of the biggest gaslighting scams is the myth that fragrances naturally 'Expire/go bad' due to time alone.

Fragrances are not your local produce guys, they are a chemist composition of naturals and fragrant chemical aromas that contain preservatives. That chemist recipe is THEN preserved in a pct average of 80 pct ALCOHOL. This 80 pct alcohol is combined with 10 pct aroma chemicals & 10 pct naturals. To assume 10 pct natural ingredients expire in a whopping 80 pct alcohol composition is a HUGE stretch.

Made with similar strategies, fragrances should instead be compared to vintage wine. Fragrances in fact get better with age from the process of maceration; when naturals soak for extended periods of time making the formula blend and smell more matured for an enhanced, smoother, more complex, & longer lasting scent. 

Fragrances are not fresh hand made cosmetics with no preservatives sensitive to time - quite the opposite!

Fragrances were even recovered from the 1912 Titanic wreck - with no sins of going bad!

A perfumery salesman perished in the wreck resulting in his briefcase of fragrances found on the BOTTOM of the ocean preserved for over 100 years. In an artifact examination room amongst the muck & tragedy,

 The recovered perfumery was presented to the room & by surprise brought the room to LIFE again, aromas of beautiful fruits, florals, resins, & woods sourced from so long ago. 

The experience was so powerful to the scientist- it made a grown man cry.

Fragrances may be poorly stored...but don't go bad from just the passing of time.

I guess any myth will be claimed for these fragrance industries that want you coming in to buy their modern products.

The modern recipe / The modern day scent:

Modern fragrances just aren't good you guys, whether that be a brand new scent or a reformulation of a classic.

Anything modern follows the same pattern; synthetic fruity tops to lock you in, aromatic regulated molecules to give you general masculinity, then a base gob-smacked with scratchy ambroxan / synthetic cloying sweetness to ultimately distract you so don't notice how ridiculous the entire composition smells.

It's truly depressing what they release nowadays.

You might as well wear your home cleaner.

fortunately,

In every generation...

...A guardian is born.

A guardian to make the world a better place.

Now, our memories are under siege.

You may wonder..."What is happening to my signature fragrance, & why?"

"Is it all in my head?"...It's not. 

Designer brands are gaslighting you.

Retail associates are lying to you.

They don't want you to know about me...

the Guardian of the Fragrances.

Vintage formulas taking asylum & preserved under my guardianship.

The awakening is growing, don't be excluded.

Be a member of the fragrance houടe & houടe a refugee today!

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